Barilla SpA - Harvard Business Case Analysis

Overview: Industry * Mature intersection by 1990. Little or no result domestically (Italy) * export commercialize experiencing large growth (20-25% per yr in European countries) Expect 2/3 of virtuous demand from east European marketplace. Demand is high because they see low- harmd basic feed products * Limited or no seasonal demand * Highly belligerent domestically over two hundred0 wholesome paste makers in Italy. Declining margins. * alimentary paste market is extremely price sensitive. * kelpwort is the market attraction in Italy and is the industrys largest manufacturer. * Supply bowed stringed instrument represents just about 55-58 calendar DOH of dry goods (30 in the CDC, 14 at the Distributor, 11-14 at the Supermarket or Independent Shops) Competitive Strategy * kelpwort is the largest pasta manufacturer in the world (35% of market in Italy and 22% of market in Europe) * Also 29% of the Italian bakery product market * vertically integrated - owned mills, pasta/bread plants, and statistical diffusion network * High quality product * Largest and closely advanced manufacturing facility (Pedrignano plant) contract is on developing most good production methods for existing and late products. * Will increase centre on export opportunities. * originative marketing campaigns Large scale publicize programs promotions. Also, selling in trivial box with a placeable color pattern created unanimous brand name cognition and image for their pasta.

Enjoyed a strong brand image in Italy * Product mix Fresh products - 21 24 hour period ledge heart Dry products - long shelf life 18-24 months, medium shelf life 10-12 weeks (75% of Barillas sales) 800 dry SKUs; 470 pasta SKUs from 200 pasta shapes. Pasta SKU specialisation by packaging. * Plans to exploit new market opportunities in Eastern Europe. * Focus on high mickle manufacturing. Distribution Network Barilla Manufacturing Plants To Barilla CDC or Barilla depots To Distributors (GDs or DOs) To Supermarkets, Small Independent Shops... If you destiny to get a in full essay, order it on our website: Ordercustompaper.com

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