The Original Deal Case

LION CAPITAL AND BLACKSTONE class: THE ORANGINA DEAL a. wherefore would lion do a accept with Blackst unity? Why would Blackstone do one with king of beasts? What does all(prenominal) risk? What can all(prenominal) gain? thither atomic number 18 a couple of reasons why the companies deficiencyed to tie in unitedly as a venture convocation: * The number one reason is that the lion host urgencyed to be a partner with Blackstone group because the friendship would cooperate with a lavishly developed profligate, with couple of brands on its site, such as Orangina, Schweppes, Trina, Oasis, Castera etc., with revenues of 956 millions € and reached the triad position in europium after Coca lot and Pepsi. * The second reason is that the social lion group wanted to military issue global and cover the American and European markets. The Blackstone group is a firm that had been working in Europe for a preferably time after paltry from America with a emplacement that their competitive advantage allow be their large virtue. * The lion Capital was a firm with bad marketing and no investments, so thats why the conjunction require a firm as Blackstone which volition take c are of that part. * As mentioned before, the third reason is that the Blackstone group was one of the largest private truth firms in the world with more than than $14 billion in private equity.

Also the Lion Capital had lost a lot of money in 2004, so the firm required a venture company that has a big equity. * The Blackstone invite Lion because of their deep fellowship of the customer space and had smear ones palms and build strategy. In that time a spell out out in the melody world was the buyout fund commitments, agree to the confront no.1a. * Both companies want to go in the deal with each other because if they dont act fast enough, the company competency go for another auction off and the cost of the business give source substantially. b. Is Orangina a unspoiled deal? It seems that Lion and Blackstone are paid a beautiful full price; what careen may the consortium countenance found to justify it? * Orangina seems to be a...If you want to get a full essay, order it on our website: Ordercustompaper.com

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