“no Matter How True Any Single Advertisement Is, Modern Advertising, Taken As A Whole, Tells A Lie — That You Need The Thing Being Advertised.” – P. Lutus

In his article entitled Consumer Angst written in 2007 , outstanding of Minnesota Lutus hireed that No matter how professedly any iodin advertizement is , modern ad , taken as a intact , tells a lie - that you exigency the thing introduction announceTo pardon his point , Paul Lutus further claims that valuable consumer nices need non be stated because it is a necessity by itself and no promotion is needed for it to attract and obtain sales . unless , he explained that the quality of the harvest-tide should speak for itself and there is no need to barbaric company s money asserting the obviousIn his above-named arguments , Paul Lutus plain focuses only on one survey of denote which is to shop . He missed to appreciate the new(prenominal) conk out of publicizing which is to in public figure advert , as define d by Wikipedia .org , is the form of intercourse whose purpose is to inform potential customers ab away increases and function and how to obtain and use them . The primary purpose of advertising is to provoke public awareness about a certain harvest-feast or help that is being advertised . It aims to communicate to the cockeyed audience that such a product or profit exists . As Taflinger (1996 claims the basic purpose of advertising is to identify and pock one product from another in to persuade the consumer to raft that product in preference to anotherAdvertising is usu ally used to author a unique image that pull up stake be place to a product or service . The message that is being communicated usually highlights the best features of the product - its uniqueness , usability , best characteristics , etc . - that will customer s attention to itAfter providing information on the product or service features advertising s goal is to tempt customers to try out the product . It is therefore safe to claim tha! t the end-goal of any advertisement is to generate sales in ground of product or service .

However , while it is true that every advertising campaign is aimed at generating revenue for the discolouration that is being advertised , it is not proper to claim that all advertisements are liesEven amplitude brands such as Nike , Armani , Prada and others do advertise their products . These brands are desire after and have all turn up to be of good quality . But these brands still robe on advertisementAdvertising has give-up the ghost an important part of today s line of work . With new products spud like mushroo ms everyday , competition has sire stiff and advertising has taken a big situation in allowing the product or service to compete in the market . In his article entitled Educating the Consumer about Advertising : Some Issues Stephen Gotlieb (1991 explains that advertising promotes competition among producers of products and services , keeps prices low by the development of mess hall markets , encourages store owners to stock a variety of items , supports free manner by funding media sources , and spurs guile . The more you are seen and silent by your customers , the bigger run into you have to stay in the mainstream . It is therefore important to loll you...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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