Regulating Food Advertising for Children

Regulating Food Advertising for Children Mollie Burdick February 14, 2012 HU hundred and one Critical Thinking Herzing University Online The most popular conformity of advertisement that companies exercising is association. This is done by having a famous actor or actress subscribe the product by organism in a commercial or using that product in their television show or movie. This form of advertisement is more effective in teens wanting to fit in. For withal younger tykeren they base what they want by what character or act as is in the commercial or on the drive of the box. For example Tony the tiger, Tou erupt notice Sam, and The maitre d from Captain Crunch.Children associate things being good for them when they see them presented to them in this way, curiously when they hear for example Tony the tiger saying their great This is why, thirty old age ago, the marketing industry establi shed the Childrens Advertising Review unit (CARU) specifically to recognize that mater ial which might be truthful and non-deceptive for adults could sleek over mislead young people (Liodice, R). There argon guidelines for just close every aspect of our lives. Now they argon trying to enforce stricter guidelines on how companies advertise their product.But can this be done without violating a companys right for the freedom of speech? Yes, companies just requisite to be a little more creative. So in separate to help weight-lift childishness obesity, Liodice explains that companies, individuals, families, schools, governments and the media want to work to charterher in ways that pull up stakes bring better health to everyone in this rural area Advertisements are being targeted the hardest because children spend way too much time watching television. The come child watches about one thousand hours of television a year. On average, children ages 2-5 spend 32 hours a week in front of a TV.Kids ages 6-11 spend about 28 hours a week in front of the TV and 71% of 8- to 18-year-olds have a TV in their bedroom. says Kyla Boyse. This shows that children are not being active enough and they are losing their imagination. Our lives are governed by guidelines in every form. But can this be done without violating a companys right for the freedom of speech? Yes, companies just need to be a little more creative. So in read to help fight childhood obesity, companies, individuals, families, schools, governments and the media need to work in concert in ways that will bring better health to everyone in this country (Liodice, R).One of the things that the guidelines ignored is the point and the fact that adults make the vast majority of pabulum purchases for their families, particularly for younger kids (Liodice, R). So if the adults dont buy it the kids wouldnt be able to eat it. But what the guidelines did not forget is what children do, to get what they want. Example how children will through a temper tantrum if they cant have what they want. So the ad ults have a tendency to give in to keep the child calm. This problem I blame on the government for taking punishment out of the home.Adults are powerless against children in fear of going to jail for child abuse or child endangerment. Personally I feel a trip to the wood shed would be called for, it never hurt us, but it did get our attention. In order to help stop the bad influences of food commercials on children, companies have started computer backup off how many food commercials they advertise. According to Nielsen Media Research there was a thirteen percent decline (Liodice, R). Especially during the prime time when children are watching television. This is a start but not the cure for childhood obesity.This is not just a media problem. This is a problem starts at home, children need to play outside more in the fresh air so they get the exercise. T. V. was not designed to be a babysitter, but visual perception it has become a babysitter schools, government, companies, individ uals, and families all need to work together to stopping childhood obesity. References Boss, J (2010) Think Critical Thinking and logic Skills for Everyday Life. Retrieved on February 14, 2012 Kyla Boyse, RN. , August 2010, Television and Children, Retrieved on February 14, 2012 from http//www. med. umich. edu/yourchild/topics/tv. htm