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Identification/verbal description of alternativesProvide unwrap node serviceToys R Us put forward increase the level of node satisfaction by providing good customer service. Friendly and well trained employees who understand customer involve better and who understand the importance of satisfying the customers will not only look in encouraging customers to shop at Toys R Us entirely also contribute to differentiating the company from its competitors. It is important to make each customer feel important and to serve each customer feel analogous he/she is the only customer. Provide better shopping sustainIt is tell apart for Toys R Us to make the shopping ingest unique and fun. The convey would encourage the parents and their children to break up and shop more often. The unique shopping experience sens make the set up the best place to shop for toys. The experience would leave a lasting impression in the minds of customers and would make them wishing to come back and c ome often. Setting up a secret plan room at the store would attract kids to come to the store to pick up out new games, interact with other kids and also provide the store an opportunity to introduce and market new products and while the families enjoy a unique and fun shopping experience. Introducing characters in the store like Goeffrey the camelopard would provide entertainment to the families and improve the shopping experience. PromotionsToys R Us can attract customers by sending out discount coupons and providing special discounts on occasions. Providing divers(a) incentives based on what customers spend would help increase consumer spending. Customers sully several toys throughout the various ages of their kids and more than often buy toys for various kids in their family and for friends kids. Incorporating rewards/points systems helps Toys R Us establish a long-term relationship with the customer and the relationship only grows as the customer buys each time at the store . This lock-in mechanism would also play a vital role in bringing the customers back to the store as opposed to shopping at the competitors store for their needs. 3 in 1 experienceThe company can bring its umbrella of product offerings from its various stores such as Toys R Us, Kids R Us and Babies R Us under unitary roof. Providing several products in one store provides the customers more than one reason to stop at the store. Families with kids in different age groups and families with varying needs can find their needs in one place presenting the customer with a one stop shopping experience.