Starbucks Market and Customer Analysis Research Paper

Starbucks market and Customer Analysis - Research Paper ExampleThe research paper Starbucks Market and Customer Analysis presents the strengths and weaknesses of Starbuckss products and services as it ventures into the brand-new target market. One of Starbucks primordial strengths is seen to pertain to the confederations strong market position and global brand recognition. Starbucks enjoys a of import geographical presence across the world in addition to its maintaining an estimated 36.7% of the market share within the linked States. The companionship will be able to leverage is rich brand equity by trade a wide range of products as well as licensing its brand logo to outlets across its new venture market of Xiamen, China.The company produces products of the highest persona. Starbucks gives the highest importance to the quality of their products as well as avoids the standardization of quality even in the face of higher production output levels. This attribute is expected to aid the company in the quick capture of a significantly large share of the Xiamen market.As a terminus of its numerous social responsibility initiatives, Starbucks benefits from enjoying the goodwill of all its customers across the world. Starbucks stores are designed to be club friendly and focused on the recycling and reduction of waste products. This attribute is expected to help the company attract more customers as it expands into the new market. And one of Starbucks key weaknesses is the fact that most of its products are generally perceived to be quite expensive.