Internet and Electronic Marketing Essay Example | Topics and Well Written Essays - 2750 words

Internet and Electronic Marketing - Essay ExampleIn addition, a lot of corporations right away understand that the internet is a very helpful tool for better serving customers and reaching into the international markets. As the production of a company increases the charter for the distribution of these products to their target customers also increases. In this scenario, the internet merchandise is the most excellent way that offers higher potency and access to international markets for the merchandise of products. On the other hand, traditional marketing and its techniques have turned out to be less efficient to defeat the need for more targeted and wide marketing. But, with the use of internet, the techniques of marketing have changed and improved, and now corporations are more proficient in telling their stories and carrying out their marketing communications out there (Summers et al., 2003, p.67 Watson et al., 2000 Rao et al., 1998). This report presents a slender analysis of the GAP enterprise and its marketing activities over the web. The main aim of this research is to discuss the GAP web business model, its customers, products delivery, services, 4P elements and target market.Marketing is the mode of planning and implementing the ideas pricing promotion and distribution of ideas, products, goods, and services to make exchanges that fulfill individual as well as companys goals (Summers et al., 2003, p.7). Kotler & Armstrong (2001) describe marketing as a common and administrative method by which individuals and groups acquire what they need and desire by creating, offering, and exchanging products of value with others. However, the emergence of the internet has made the outgrowth of marketing very simple. Since, the internet is offering an innovative universal technology structure to build all kinds of new products, services, policies, and organizations. It is reforming the techniques information is being used in business and daily life. Furthermor e, by